In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners through Index Exchange in return for lower auction fees. Ultimately, XFR boosts revenue for media owners and working media for marketers.
We’re excited to share that we’ve expanded the program to a handful of leading media buyers. As more buyers participate in the program, transactional costs are further reduced, and those savings go directly to our media owners’ bottom lines. Even during this challenging economic climate, we’re already seeing substantial results.
How substantial? Current run rate has XFR contributing more than $1 million in additional ad spend to media owners.
We believe that every participant on the exchange should receive a receipt for their transactions that clearly discloses our fee. Therefore, the XFR program is backed by 100% transparency in bids, Client Audit Logs, and custom reports.
For more information on participating in the XFR incentive program, contact your account representative.
