Azma Gohar, Author at Index Exchange

Co-workers looking at a laptop

Articles

23 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles

07 May, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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