Jamie Penkethman, Author at Index Exchange

People sitting down and chatting

Articles

Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …

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Person, Human, Clothing

Articles

Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Pc, Computer, Electronics

Articles

May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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