Janette Higginson, Author at Index Exchange

woman holding tv remote

Articles

07 Dec, 2023

Decoding the Digital Advertising Trends Shaping Australia in 2024

In the ever-changing advertising industry, staying ahead of the curve is no longer a choice but a necessity for media …

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people sitting, laptop

Articles

23 Oct, 2023

Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips

It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …

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Adult, Male, Man

Articles

27 Sep, 2023

Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain

Supply path optimisation (SPO) is a dynamic decisioning model that reduces duplication, discrepancies, and integration quality to determine a media …

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