Mike Mullin, Author at Index Exchange

Mobile Phone, Cell Phone, Phone

Articles

07 Jul, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Computer Keyboard, Computer, Hardware

Articles

25 May, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.

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