Paul Zovighian, Author at Index Exchange

Rows of block pieces sorted into containers by color.

Articles

14 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

Articles

13 Jun, 2024

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

Author: Paul Zovighian

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

Unlocking the Power of Curation with Index Marketplaces

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

What Is Curation and How Is It Transforming Programmatic Advertising?

Unlocking the Power of Curation with Index Marketplaces