Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Overview In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations. At …
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
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The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
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At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
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In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
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As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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