Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read moreAs 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read moreOur vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …
Read moreIn today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read moreAt Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
Read moreThe programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
Read moreAt Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read moreIn our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …
Read moreIn recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
Read moreAs the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreSince Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …
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