Index Exchange has called for the industry to step up to eradicate made-for-advertising (MFA) sites, designed solely to capture ad revenue through minimal effort and low-quality content.

Regional managing director, APAC at Index Exchange, Adele Wieser, told Mediaweek that the industry can no longer allow for MFA sites.

Amidst the impending deprecation of third-party cookies, lies an opportunity for buyers to embrace innovative approaches, and leverage first-party data to activate programmatic campaigns effectively. Read about our top tips.

A mirror website, in a play sometimes called domain spoofing, repurposed quality content found on a major publisher’s site, forbes.com, and diverted millions in advertising dollars over many years while no-one noticed.

Hear from Index’s Adele Wieser as we unpack Index’s stringent stance on MFA.

Index Exchange’s Janette Higginson announced as finalist in the ad tech category.

The current and future leaders’ entries were assessed by an all-star judging panel, and a further round of judging will be held to decide on the winners, who will be announced at the awards night on 13 June 2024 at Sydney’s Ivy Ballroom.

The Women in Media Power List crowns the leaders and inspirational women driving positive change in the media sector.

Australia’s media landscape is undergoing a profound transformation, with traditional TV, streaming services, and Connected TV (CTV) converging in unprecedented ways. This convergence isn’t just about audience behaviour shifting; it represents a golden opportunity to overhaul the advertising experience for all involved.

As we approach the inevitable demise of third-party cookies in Google Chrome, with 1% of cookies being phased out as early as Q1 2024, media owners and buyers are now faced with the imperative to reassess their approach to audience targeting.

2024 will bring three pivotal trends that are redefining the rules of engagement in Australia’s digital advertising arena.

IAB Australia’s Executive Technology Council (ETC) chair, Adele Wieser, predicts 2024 will be a “pivotal” year for the industry as it prepares for life without third-party cookies. Wieser, the regional MD APAC at Index Exchange, predicts the industry will undergo another year of change – most significantly around the change in data as the cookie departs.

Index Exchange, the global advertising marketplace, is charting a strong course to unlocking the opportunities that connected TV (CTV) presents for publishers, platforms, marketers and agencies.

With a team in APAC focused on empowering broadcasters and streamers alike to realise the true value of TV’s evolution into a digital medium, Index Exchange is utilising nearly 20 years of programmatic experience to replicate the success it saw in the display space in the realm of CTV.