Online video streaming continues to have an unprecedented impact not only on the global media landscape, but on consumer attention. As a result, In the last few years, Advertising Video-On-Demand (AVOD) and free ad-supported streaming TV services (FAST) services have soared to new heights.

Index’s Adele Wieser breaks down how programmatic innovation and standardisation can introduce efficiency and scale to the future of streaming TV.

IAB Australia has announced the appointment of Adele Wieser, regional managing director, APAC, Index Exchange, has been appointed as the chair of its Executive Technology Council (ETC) effective immediately.
Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.

The continuous advancement of channels such as connected TV (CTV), coupled with fragmented consumer attention, is driving several challenges in our industry. Luckily, programmatic has the opportunity to deliver a synchronised, efficient, and personalised ad experience for consumers, no matter the screen. In order for this to become a reality on both the buy and sell side, the programmatic industry needs to innovate.

The opportunity for programmatic to do for TV what it did for display is bigger than ever before. We predict that 2023 will introduce the implementation of secure standards into the CTV supply path, giving marketers full visibility into each transaction as CTV continues on its trajectory to deliver brand awareness and drive engagement.

With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising.

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies could have on the region.

Index Exchange, an independent ad exchange, has announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint.

As proud sponsors of the highly anticipated Cannes in Cairns event, B&T sat down with Index Exchange’s head of buyer development APAC Janette Higginson, to discuss her insights on the future of media investment from a technology perspective, and how she thinks things will shake out in 2022, and beyond.

Open Path represents another choice for publishers. A healthy ad tech ecosystem is dependent on choice, and more choice means more competition, more money in publishers’ pockets, and more value for marketers.

Ad marketplace Index Exchange announced expansion plans into Singapore with the appointment of Yogesh Sehgal as APAC platform partnerships director. As the first employee based in Singapore, Sehgal, will be tasked with expanding the company’s demand footprint across the region and strengthening regional DSP partnerships. He has 14 years of digital advertising experience driving revenue, strategic partnerships and regional strategy across connected TV (CTV) publishers, platforms and adtech companies.