The company furthers commitment to decarbonisation by introducing Green Media Products
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint. Index is committed to continuous research and investment in green innovation that will help customers reduce their emissions and move closer to achieving their sustainability goals.
Through this strategic partnership, Index will offer Green Media Products (GMP), powered by Scope3, to accurately map, measure, and compensate for the end-to-end emissions in the programmatic ad supply chain. GMPs are net zero carbon media, offering the same inventory and performance as Index campaigns to date plus a commitment to contribute the exact cost of carbon to a portfolio of high-quality carbon removal projects ranging from reforestation to direct air capture. Media buyers can transact by activating Index’s Inventory Packages labeled as green, with no additional campaign work on their side.
“We are proud to partner with Scope3 to help our customers measure how much carbon their digital campaigns are releasing and invest in a greener digital media ecosystem,” said Evan Krauss, senior vice president of buyer development at Index Exchange. “Every step in the lifecycle of an ad, from creation to delivery, produces carbon emissions. It is critical that our industry joins forces to factor carbon into every business decision. We are committed to building a sustainable business for our employees, customers, and the consumers they reach by aligning ourselves with the right partners who strengthen our sustainability mission.”
According to a recent study, digital activities make up 3.5% of worldwide greenhouse gas emissions, a figure growing by 6% every year. GMPs are the fastest, easiest way to make a measurable impact on the carbon footprint of the advertising industry.
“As an industry pioneer that processes over 300 billion daily ad requests, Index’s commitment to creating a greener programmatic supply chain will make a concrete, measurable impact,” said Brian O’Kelley, Co-Founder, and CEO, Scope3. “I look forward to working closely with Index to decarbonise digital advertising.”
As part of the company’s commitment to enabling greener forms of infrastructure and operation, Index’s global data centres, powered by Equinix, have achieved 100% clean and renewable energy. The company is also dedicated to creating responsible workspaces by occupying high-performance green buildings. Index’s two largest offices, Toronto and New York City, are Leadership in Energy and Environmental Design (LEED) certified.
