Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
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The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
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