Media buyers Archives - Page 4 of 4

Articles

Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

Articles

Feb 03, 2022

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

Articles

Jun 25, 2021

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

Articles

Apr 15, 2021

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …