Blog
10 Dec, 2024
The Importance of QPS Optimisation in Programmatic
Why QPS optimisation matters The programmatic industry has achieved remarkable growth and scale over the past decade. The open internet …
Read more
Blog
12 Nov, 2024
Understanding Supply Chain Transparency: Ads.txt, Sellers.json, and SupplyChain
The importance of supply chain transparency across the programmatic ecosystem Supply chain transparency ensures brand safety, promotes inventory quality, and …
Read more
Blog
08 Oct, 2024
What Makes Live Event Advertising Unique in Streaming TV
Understanding live event advertising in streaming TV Programmatic in live streaming still poses real business and technical challenges, preventing marketers …
Read more
Blog
24 Sep, 2024
How To Protect Programmatic Campaigns from MFA and Fraud
Understanding MFA and supply chain quality Since the advent of programmatic and automated buying, quality of the supply chain has …
Read more
Blog
15 Aug, 2024
How Curated Marketplaces Add Value to the Advertising Ecosystem
What are curated marketplaces? Curation creates more efficiency for everyone across the ad ecosystem—from media owners to buyers—by reusing existing …
Read more
Blog
13 Aug, 2024
What Is PAIR?
Understanding PAIR: a first-party data solution As the end of third-party cookies approaches, our industry has an opportunity to implement …
Read more
Blog
13 Jun, 2024
What Are MFA Sites and How Do They Affect the Media Landscape?
Understanding MFA sites As MFA sites grow in prevalence, the programmatic industry is increasingly confronted with a need to combat …
Read more
Blog
17 Apr, 2024
How Content Signals Are Shared in Streaming TV
Sharing content signals in streaming TV Media buyers are increasingly looking for more context in streaming TV, such as what …
Read more
Blog
17 Apr, 2024
How Addressability Works in Streaming TV
Understanding addressability in streaming TV Addressability enables marketers to increase their campaign reach, and control frequency—or the number of times …
Read more
Blog
09 Apr, 2024
Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel
Video transcript Andrew Casale: Amidst the tremendous rise of streaming television, the programmatic ecosystem has been moving quickly to innovate …
Read more