Understanding live event advertising in streaming TV Programmatic in live streaming still poses real business and technical challenges, preventing marketers …
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Understanding MFA and supply chain quality Since the advent of programmatic and automated buying, quality of the supply chain has …
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What are curated marketplaces? Curation creates more efficiency for everyone across the ad ecosystem—from media owners to buyers—by reusing existing …
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Understanding PAIR: a first-party data solution As the end of third-party cookies approaches, our industry has an opportunity to implement …
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Understanding MFA sites As MFA sites grow in prevalence, the programmatic industry is increasingly confronted with a need to combat …
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Sharing content signals in streaming TV Media buyers are increasingly looking for more context in streaming TV, such as what …
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Understanding addressability in streaming TV Addressability enables marketers to increase their campaign reach, and control frequency—or the number of times …
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Video transcript Andrew Casale: Amidst the tremendous rise of streaming television, the programmatic ecosystem has been moving quickly to innovate …
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Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and will reflect …
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How the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …
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