Blog
17 Jan, 2024
Privacy Sandbox: What Is The Topics API?
Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and will reflect …
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Blog
12 Dec, 2023
Privacy Sandbox: What Is the Protected Audience API?
How the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …
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Blog
28 Nov, 2023
Addressability Solutions for a Post-Cookie World
Privacy-centric addressability solutions Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …
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Blog
10 Oct, 2023
The Evolution of Supply Path Optimisation Featuring Scope3’s Brian O’Kelley
Video transcript Lori Goode: There’s a confluence of events occurring in ad tech today, all driving towards more efficiency and value in the …
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Blog
27 Sep, 2023
Understanding the Types of Programmatic Deals in Streaming TV
Types of programmatic deals The traditional linear TV and broadcast world was built on one-to-one and handshake deals, which now …
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Blog
26 Sep, 2023
How Programmatic Guaranteed Deals Work in Streaming TV
How programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an exact volume …
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Blog
21 Sep, 2023
Understanding the True Value of Green Media Featuring Scope3
Video Transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
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Blog
12 Sep, 2023
How To Make a Programmatic Deal in Streaming TV
Creating a programmatic deal There are several deal types in streaming TV—programmatic guaranteed, preferred, private auctions, and inventory packages—and each …
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Blog
17 Aug, 2023
Understanding the New Video Placement Guidelines Featuring IAB Tech Lab
Video transcript This video was originally published on August 17, 2023. It was updated on April 23, 2024 to clarify …
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Blog
07 Aug, 2023
Best Practices for Sustainability in the Programmatic Supply Chain Featuring IAB Tech Lab
Video transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organisations …
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