Blog
22 Jun, 2023
The Nuances of App-ads.txt Compliance in Streaming TV
What is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorised Digital Sellers standards from …
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Blog
14 Jun, 2023
Accelerating Sustainable Change Across the Advertising Ecosystem, Featuring Ad Net Zero
Video transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
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Blog
05 Jun, 2023
How Ad Podding Improves Sustainability in Advertising
Reducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
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Blog
19 Apr, 2023
What Is Connected TV? Understanding the Basics
What is connected TV? With soaring viewership and increased investment from marketers, streaming and connected TV is the media industry’s …
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Blog
17 Apr, 2023
Building Better Ad Pods: Positional Transparency
Understanding positional transparency in ad pods In broadcast TV, different ad breaks within a show, or even the different positions …
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Blog
11 Apr, 2023
Building Better Ad Pods: Pod Bidding
The programmatic technology behind ad pods and pod bidding In a traditional linear broadcast, when there’s a break in the …
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Blog
06 Apr, 2023
What Is OpenRTB 2.6?
What is OpenRTB 2.6 and how does it change the game for CTV? OpenRTB is the lingua franca or the …
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Blog
03 Apr, 2023
How Transparency Works in CTV
Understanding transparency in CTV Lori Goode: Why is transparency one of the biggest challenges in scaling connected TV today? Rob …
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Blog
22 Mar, 2023
Introducing Index Explains
Index Explains: streaming TV The video advertising market, and particularly streaming TV, is rapidly evolving. Think about just how fast …
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