How Ad Podding Improves Sustainability in Advertising
Reducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
Read moreReducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
Read moreUnderstanding transparency in CTV Lori Goode: Why is transparency one of the biggest challenges in scaling connected TV today? Rob …
Read moreWhat is connected TV? With soaring viewership and increased investment from marketers, streaming and connected TV is the media industry’s …
Read moreUnderstanding positional transparency in ad pods In broadcast TV, different ad breaks within a show, or even the different positions …
Read moreIndex Explains: streaming TV The video advertising market, and particularly streaming TV, is rapidly evolving. Think about just how fast …
Read moreThe programmatic technology behind ad pods and pod bidding In a traditional linear broadcast, when there’s a break in the …
Read moreWhat is OpenRTB 2.6 and how does it change the game for CTV? OpenRTB is the lingua franca or the …
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