Educational Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
The Importance of QPS Optimisation in Programmatic
As the scale and complexity of the open internet continues to grow, so does the demand for greater efficiency. To better manage this growth, DSPs set limits on the QPS, or queries per second they receive, which helps manage efficiency, sustainability, and cloud computing costs. But if QPS is not effectively optimised for today’s dynamic programmatic conditions, it can result in missed opportunities for DSPs and marketers. Tyler Taylor, senior director of central operations and exchange growth at Index, shares how QPS optimisation can maximise value across the programmatic ecosystem.
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Addressability
Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.
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Sustainability
There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.
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Streaming TV
In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.
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