Evan Krauss, Author at Index Exchange

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Articles

Dec 03, 2024

How Programmatic Curation Drives Performance: Q&A with Omnicom Media Group

As programmatic advertising continues to evolve, curation has become an essential tool for performance agencies aiming to deliver strong results …

Articles

Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

Articles

Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …

Articles

Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

Author: Evan Krauss

Reflecting on 2024: Programmatic Transformation in Progress

How Programmatic Curation Drives Performance: Q&A with Omnicom Media Group

What Is Curation and How Is It Transforming Programmatic Advertising?

Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange

How Programmatic Curation Drives Performance: Q&A with Omnicom Media Group

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

CTV Advertising Delivers Control and Efficiency for Marketers

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency