Mike Mullin, Author at Index Exchange

Articles

Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Articles

May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

Author: Mike Mullin

Reflecting on 2024: Programmatic Transformation in Progress

How Programmatic Curation Drives Performance: Q&A with Omnicom Media Group

What Is Curation and How Is It Transforming Programmatic Advertising?

Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace