Mike Mullin, Author at Index Exchange

Articles

Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Articles

May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

Author: Mike Mullin

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

What Google’s Antitrust Trial Means for Ad Tech

The Streaming Election: How To Craft Winning Political Advertising Campaigns

The New Era of Live Event Advertising in Streaming

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace