Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
Read more
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read more
Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
Read more
Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …
Read more
We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …
Read more
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read more
The North Star of advertising has always been getting the right message in front of the right person, in the …
Read more
Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …
Read more