Reach shoppers with brand awareness and performance campaigns
Brick-and-mortar retail and e-commerce businesses can reach audiences through relevant content to take advantage of the summer’s largest shopping opportunities. Inventory Packages help you more easily achieve both upper- and lower-funnel marketing KPIs.
Dates
June-September
$1T
In US ecommerce sales during 2022¹
$1.2K
Average spend for back-to-college²
Target summer shopping tentpoles for brand awareness or performance
Target summer shopping tentpoles for brand awareness or performance
Fourth of July
July 4
Shopping categories include indoor and outdoor furniture, appliances, and beach and sporting gear
Back to school
August – September
Shopping categories include clothes, laptops, and educational materials
Labor Day
September 4
Shopping categories include appliances, fall garden supplies, and back-to-school items
Customize Inventory Packages for your campaign KPIs
Customize Inventory Packages for your campaign KPIs
Brand awareness
Boost awareness by targeting based on streaming or online video across devices, viewability or VCR and VTR optimization, premium quality inventory, or relevant content.
Performance
Performance-driving Inventory Packages can maximize Volume Incentive savings to reduce CPA, optimize efficiency, control CPMs and supply quality, or achieve scale.
Ready to get started?
Contact us to learn more about this package.