Leverage the tournament to enhance brand visibility and attract new customers through strategic marketing efforts
The NCAA men’s basketball tournament has turned into a “monthlong branding machine for engaging millions of people” from “avid fans to those who hardly watch sports at all.”1 Expand your reach with curated packages around March Madness—last year’s opening weekend averaged over 9 million viewers across four channels.1
Dates
March 18-April 7
Best-in-class shoulder and associated March Madness content.
9M
viewers across four channels watched last year's opening weekend
Streaming
Recommended Content Genres
• Sports
• Sports: Basketball
• Sports: College
Recommend Third-Party Segments via LiveRamp
• March Madness Enthusiasts
• College Basketball Fans
• College Basketball TV Viewers
Display/Video
Recommended Contextual Targeting
• Seasonal: March Madness
• Sports: Basketball
• Education: College and University
Recommend Third-Party Segments via LiveRamp
• March Madness Enthusiasts
• College Basketball Fans
• College Basketball TV Viewers
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