Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
Read moreAddressability Portfolio
Have the flexibility to choose the addressability solutions that are right for your business.
Have the flexibility to choose the addressability solutions that are right for your business.
Better control over data, for you and your customers
The demise of third-party cookies, continued limitations of mobile advertising identifiers, and evolving privacy regulations have led to an array of new addressability solutions. Index Exchange’s addressability portfolio gives you flexibility and control so you can reach the right audiences with the strategy and partner that best meets your policy and business objectives.
Our support for addressability solutions
Our support for addressability solutions
Universal IDs
Universal IDs allow privacy-centric, people-based messaging and measurement. We partner with several providers that meet our high standards for functionality and consumer respect to offer media owners, marketers, and consumers a better alternative to third-party cookies.
View our partners and integrations
Privacy Sandbox solutions
Index is testing Google’s Privacy Sandbox and will continue to support the solutions as they evolve, ensuring scaled addressability and monetization in Chrome when audiences choose not to authenticate via email or login.
Publisher first-party data
Index enables media owners and publishers to activate their unique first-party data. Whether that’s custom taxonomies or advanced contextual solutions, these segments will help buyers reach the right audiences across channels.
Index Explains: Addressability
Today's addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.
Watch nowAddressability partners
