Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Protect your brand across channels with the highest quality supply-side platform.
Protect your brand across channels with the highest quality supply-side platform.
Buy and sell with confidence through a safe and transparent SSP
At Index Exchange, we don’t just enforce quality—we define it. We set rigorous quality, security, and fraud prevention policies so you can trust you’re transacting through an exchange with the highest quality ads and inventory. We employ a global team of policy specialists and engineers to ensure all inventory and creative meet our exchange integrity standards.
Our approach to exchange quality
View our exchange quality partnersOur approach to exchange quality
Inventory quality
Enjoy peace of mind that your campaigns are running in a brand suitable environment. Through our supply quality team and anti-fraud partnerships, we screen and regularly audit every app and site on the exchange to ensure all inventory is brand-safe, all traffic is real and valid, and every transaction meets our high-quality standards.
We prohibit made-for-advertising (MFA) sites and are committed to proactively auditing our exchange and terminating MFA when we find it.
Learn more about our commitment to eliminating MFA
Ad quality
Protect your inventory and your business. Our policy specialists and engineers review every ad creative against our uncompromising quality standards, in addition to ongoing campaign auditing and technical inspection.
Our Threat Management team and intelligence partners work together to prevent malware and protect against creatives that are malicious or harmful to consumers. Plus, our enhanced ad blocking controls give you full oversight of the ads appearing within your supply.
Security and fraud prevention
We bring accountability and transparency to the supply chain. Our direct access to premium media owners, in-house human review, and anti-fraud partnerships help media owners protect the value of their inventory and marketers keep campaigns fraud-free.
Our industry-leading efforts in developing standards such as ads.txt and sellers.json give buyers confidence in who they’re buying from and where their ads are shown.
Industry certifications and collaboration
Index Explains: Streaming TV
While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.
Watch now