Ad tech company bolsters their local team to accelerate the company’s presence across Asia
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced expansion plans into Singapore with the appointment of Yogesh Sehgal as APAC Platform Partnerships Director. Part of the company’s long-term strategic investment plan in the region, the announcement comes just months after the unveiling of Index’s newly built exchange late last year, signalling company growth and further commitment to servicing the needs of its customers.
Sehgal will be tasked with expanding the company’s demand footprint across the region, and strengthening regional DSP partnerships to drive the company closer to its mission of accelerating the ad technology evolution globally. As programmatic’s maturity in Asia continues to grow due to increased digital consumption fuelled by the pandemic, Index’s expansion into Singapore will allow the company to bolster its team and continue to meet the growing needs of customers across the region.
Asian consumers are spending more time on mobile apps and connected TV (CTV) devices, but media owners and marketers are challenged to deliver a connected experience across these environments whilst maintaining flexible buying options and operational efficiency.
“Index Exchange is dedicated to helping the market respond to these challenges by working with the regional ecosystem. Our aim is to introduce standards that improve transparency, and secure the supply chain to support, and cater to individual market needs.” said APAC Regional Managing Director Adele Wieser. “Having an industry veteran like Yogesh lead efforts across the region will further cement our commitment to strategically and efficiently connecting local marketers, agencies, and DSPs with local media owners,” adds Wieser.
Sehgal joins Index with extensive experience and understanding of the diverse Asian landscape, with 14 years of digital advertising experience driving revenue, strategic partnerships and regional strategy across Connected TV (CTV) publishers, platforms, and ad tech companies. Sehgal will be the company’s first employee based out of Singapore.
“Index has showcased its commitment to innovation and has consistently addressed the needs of their customers across the region” said Sehgal. “Index’s expansion into the market comes at a unique time with the demise of the cookie drawing closer, privacy regulation ramping up, and omnichannel demand continuing to rise in the region. I’m looking forward to joining Index as they double down on their investment efforts, and work on addressable solutions that make it easier for marketers, agencies, and DSPs to transact across all channels and formats.” adds Sehgal.
