Solutions

For Streaming TV Publishers

people sitting on a couch watching connected tv

Embrace the future of streaming TV

Index Exchange’s technology is built for the future of streaming TV, empowering broadcasters and streaming publishers alike to realize the true value of TV’s evolution into a digital medium. From seamless live events to targeted ad podding, we’re dedicated to continuously innovating to bring you unrivaled quality and efficiency so you can maximize performance.

Premium demand

Gain access to a diverse spectrum of global demand. As a preferred supply partner of the world’s largest agencies, marketers, and DSPs, our strong connection to demand opens doors to new buyers and campaigns, and helps you increase share of spend from major streaming TV buyers.

Inventory management and deals

We provide the tools to help you better merchandise your inventory and manage demand on your terms. Whether through open auctions, direct deals, curated marketplaces, or custom inventory packages, you have flexibility in optimizing monetization while maintaining full control.

Learn more about deals

Dynamic ad podding

Make every second count with our dynamic OpenRTB 2.6 ad podding solution. We’re exposing the full breadth of the ad pod, resulting in more diverse demand with dynamic pricing, increased bidding efficiency, and maximized yield, all while establishing a sustainable bidding model for the future.

Learn more about ad podding

Exchange quality

Our dedicated quality team inspects each ad that flows through our platform against our uncompromising quality standards. We helped write the standards for transparency in programmatic advertising, including ads.txt and app-ads.txt, ads.cert, and sellers.json, and continue to drive the industry toward new levels of accountability.

Learn more about our exchange quality

Data and analytics

Gain clarity into the true value of your streaming TV inventory and make smarter monetization decisions. This starts with unparalleled price transparency and a receipt for every transaction. We provide insights on bidding and buyer patterns as well as transaction-level reporting by content, device, deal ID, and more to help you optimize strategy and uncover new opportunities.

Learn more about our data and analytics

Integration and support

From choosing the right integration to optimizing bid requests to configuring inventory to meet the needs of demand, our expert team will guide you through the complexities of programmatic streaming TV. With our technology and hands-on support, you’ll be ready to capitalize on the next wave of streaming TV growth.

“Index Exchange is a leader in programmatic tech with a proven track record. We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”

Tyler DeNicola
VP, Programmatic Revenue and Partnerships, A+E Networks

Index Explains: Streaming TV

While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our educational video series where we break down all the complexities of streaming TV.

Watch now

For streaming TV publishers

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