As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
Embrace the future of streaming TV
Index Exchange’s technology is built for the future of streaming TV, empowering broadcasters and streaming publishers alike to realize the true value of TV’s evolution into a digital medium. From seamless live events to targeted ad podding, we’re dedicated to continuously innovating to bring you unrivaled quality and efficiency so you can maximize performance.
The Index Exchange Platform
Premium demand
Gain access to a diverse spectrum of global demand. As a preferred supply partner of the world’s largest agencies, marketers, and DSPs, our strong connection to demand opens doors to new buyers and campaigns, and helps you increase share of spend from major streaming TV buyers.
Inventory management and deals
We provide the tools to help you better merchandise your inventory and manage demand on your terms. Whether through open auctions, direct deals, curated marketplaces, or custom inventory packages, you have flexibility in optimizing monetization while maintaining full control.
Dynamic ad podding
Make every second count with our dynamic OpenRTB 2.6 ad podding solution. We’re exposing the full breadth of the ad pod, resulting in more diverse demand with dynamic pricing, increased bidding efficiency, and maximized yield, all while establishing a sustainable bidding model for the future.
Exchange quality
Our dedicated quality team inspects each ad that flows through our platform against our uncompromising quality standards. We helped write the standards for transparency in programmatic advertising, including ads.txt and app-ads.txt, ads.cert, and sellers.json, and continue to drive the industry toward new levels of accountability.
Data and analytics
Gain clarity into the true value of your streaming TV inventory and make smarter monetization decisions. This starts with unparalleled price transparency and a receipt for every transaction. We provide insights on bidding and buyer patterns as well as transaction-level reporting by content, device, deal ID, and more to help you optimize strategy and uncover new opportunities.
Integration and support
From choosing the right integration to optimizing bid requests to configuring inventory to meet the needs of demand, our expert team will guide you through the complexities of programmatic streaming TV. With our technology and hands-on support, you’ll be ready to capitalize on the next wave of streaming TV growth.
“Index Exchange is a leader in programmatic tech with a proven track record. We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”
Tyler DeNicola
VP, Programmatic Revenue and Partnerships, A+E Networks
Index Explains: Streaming TV
While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our educational video series where we break down all the complexities of streaming TV.
Watch nowRelated products
All productsChannels and Formats
Streaming TV
Exchange Quality
Exchange Efficiency
Addressability Portfolio
Data and Analytics
For streaming TV publishers
All ArticlesIn today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read moreThe programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
Read more