As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
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As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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