As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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As programmatic advertising continues to evolve, curation has become an essential tool for performance agencies aiming to deliver strong results …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
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Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
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With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
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As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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