The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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