In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
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Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
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Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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