In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
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With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
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With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …
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With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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