In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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