As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
Read more
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read more
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read more
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read more
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read more
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read more
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more