Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally in more than 15 languages, including English, French, Korean, Japanese, and Russian. Softonic has significant traffic, with 70 million users per month distributed in three main regions: North America, EMEA, and LATAM.
The opportunity
Over the past few years, Spain has embraced programmatic. Statista predicted that digital advertising in Spain will land around €2.6 billion in 2021, and will continue to increase in 2022. Softonic needed to start integrating the right partners in order to prepare for this significant shift across its markets, particularly in Spain. Further, Softonic wasn’t monetising its video inventory to its full potential, thus missing a great revenue opportunity. The Spanish digital publisher was looking for a way to optimise not only the monetisation of its digital ad space, but also its effective CPM (eCPM), revenue per mille (RPM), and its outstream video inventory. Index Exchange was selected as the ideal partner to tackle this challenge.
The solution
In 2020, Softonic was one of the early adopters of our tailored program for outstream video, a video advertising unit that auto-plays in a large format player whenever a user navigates through editorial content. Softonic worked closely with Index’s team to leverage this opportunity and boost its revenue growth.
The outcome
From July to December 2020, Softonic generated an uplift of 20% of its outstream video revenue.
“Index Exchange is one of the best-in-class exchanges in Spain. With Softonic, Index Exchange has quickly become a game-changing solution for demand generation for outstream video. Thanks to our collaboration with them and, through the integration of prebid video monitored by their teams, we have generated an uplift of 20% on our revenues YoY on outstream video.”
Frederica Delga, Digital Advertising Director,
Softonic
Read the full case study to learn how the Index team helped Softonic boost its revenue, or contact our sales team to see how we can help you achieve your business goals.
