Evan Krauss, Author at Index Exchange

Articles

07 Jun, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

Author: Evan Krauss

Reflecting on 2024: Programmatic Transformation in Progress

Engineering Scalable Solutions: Machine Learning and Optimisation at Index Exchange

What Is Curation and How Is It Transforming Programmatic Advertising?

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

CTV Advertising Delivers Control and Efficiency for Marketers

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency