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Aug 14, 2024
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read moreThis post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
Read moreConnected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read moreThe IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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