Sara Vincent, Author at Index Exchange

Electronics, Remote Control, Person

Articles

29 Mar, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic

There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …

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People watching CTV on the couch programmatic efficiency

Articles

27 Feb, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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Woman, Adult, Female

Articles

06 Dec, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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