Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers
The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
Read moreThe holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
Read moreAt Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
Read moreThe programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
Read moreAt Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read moreVideo Transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
Read moreIn today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read moreIn recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
Read moreAs the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreSince Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read moreAs ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read moreOur engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside build deep relationships internally and externally. …
Read moreWith more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read moreAt Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read moreThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read moreIn our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
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