Articles
09 Dec, 2024
Articles
18 Dec, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
21 Nov, 2023
5 Ways to Optimise Programmatic Monetisation in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Case studies
15 Nov, 2023
Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit
Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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Articles
17 Oct, 2023
Life at Index: A Spotlight on Our Index Black Affinity Group
Celebrating UK Black History Month reminds me why I stepped into the leadership role for our affinity group, Index Black. …
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Articles
25 Sep, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
19 Sep, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Articles
11 Sep, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Articles
30 Aug, 2023
Feed Your Ambition: Engineering at Index Exchange
As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …
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Case studies
05 Jul, 2023
NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising
Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …
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Articles
20 Jun, 2023
Life at Index: A Spotlight on Index Pride
Happy Pride Month! Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …
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