Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange
Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
Read moreOverview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
Read moreThe open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read moreContinuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read moreGoogle announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
Read moreFor all of the continued uncertainty about the pandemic’s impact on the UK, digital advertising continues its unprecedented growth. Ad …
Read moreEvery March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read moreThe future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreIn December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …
Read moreToward the end of every year, we kick off the Index Exchange Giving Season. It’s an opportunity to reflect back …
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