Reflecting on the Economics of Programmatic
The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
Read moreThe journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
Read moreWith 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read moreIndex Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and schain. We …
Read moreProviding a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardise data …
Read moreWe’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through advanced …
Read moreThe North Star of advertising has always been getting the right message in front of the right person, in the …
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