Articles
Nov 11, 2024
Articles
Dec 18, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
Nov 21, 2023
5 Ways to Optimise Programmatic Monetisation in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Articles
Oct 17, 2023
Life at Index: A Spotlight on Our Index Black Affinity Group
Celebrating UK Black History Month reminds me why I stepped into the leadership role for our affinity group, Index Black. …
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Articles
Sep 25, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
Sep 19, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Articles
Sep 11, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Articles
Aug 30, 2023
Feed Your Ambition: Engineering at Index Exchange
As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …
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Articles
Jun 20, 2023
Life at Index: A Spotlight on Index Pride
Happy Pride Month! Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …
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Articles
Jun 13, 2023
Q&A with FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Articles
Jun 07, 2023
Why FAST Services Are a Can’t-Miss Opportunity for Marketers
Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …
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