Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
Read more
The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
Read more
Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …
Read more
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read more
UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
Read more
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift their …
Read more
As director of people at Index and a diversity champion, I’ve been contemplating the importance of UK Black History Month …
Read more
Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …
Read more
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more