The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
Read more
For all of the continued uncertainty about the pandemic’s impact on the UK, digital advertising continues its unprecedented growth. Ad …
Read more
Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read more
The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read more
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read more
In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …
Read more