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The Union of European Football Associations (UEFA) Champions League, and the Premier League not only thrill fans with exciting matches but also influence programmatic advertising.
In the UK, the Premier League continues to captivate a large audience, with 35.7 million1 individuals watching live matches during the 2023/24 season. This is reflected in the significant increase in viewership, as evidenced by the 40% rise2 in audience numbers during the Premier League’s opening weekend in August 2023. This surge in interest underscores the league’s ever-expanding appeal, and highlights its importance in the live sports entertainment landscape.
Dates
16 August 2024 – 25 May 2025 (Premier League)
9 July 2024 – 31 May 2025 (Champions League)
35.7 Million
viewers watched live matches during the Premier League 2023/24 season
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