ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. Index Exchange’s Chloe Gilman, Head of Buyer Development, shares how programmatic TV advertising will continue to accelerate in 2024.
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In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong.
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In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O’Kane to discuss the evolution of programmatic buying in CTV.
Read more Just as print advertising pivoted to digital, the same is happening now in CTV, says Sara Vincent, Managing Director, UK & IE at Index Exchange.
Read moreNDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies.
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For The Drum’s 2023 Predictions Deep Dive, IAB UK turn to their members for insights on their top predictions for the UK CTV market.
Read more VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games…
Read moreIn the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for a festive take on their discussion of the ins and outs of a week…
Read more For The Drum’s Future of TV initiative, IAB UK members discuss how standardisation is evolving within the CTV market and the difference it will make.
Read more The Internet Advertising Bureau (IAB) responds to a changing digital advertising environment.
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