Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
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When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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