Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read more
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read more
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read more
Success Stories: Fitbit Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit …
Read more
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read more
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
Read more
Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
Read more
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read more