Case studies
13 Jan, 2025
Over-the-top video (OTT) is a uniquely attractive channel for marketers. It combines the immersive, full-screen experience of television with the …
Read moreThe IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreIndex Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and schain. We …
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