The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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